Strategy #8 – Change through Information Campaigns
Information campaigns are a means of educating the public about, and mobilizing them around, issues. The message and the means of communication vary widely, but the ultimate goal is to persuade a mass audience to believe in and act upon a particular position. These are the voices of people who sought to promote change through information campaigns.  Please review them and answer the questions in the Listening Guide.
Answer the following about each change-maker:
  1. What means of communication were used?
  2. What challenges were confronted?
  3. What was the goal of the campaign?
  4. How was democracy promoted?
For further discussion:
  • Why do some governments try to restrict access to information?
  • How do the internet and social media websites help facilitate informational campaigns?
  • Provide an example of another country that has limited freedom of expression.  
Change-Makers:
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Tenzin Dorjee, China
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B. Amarbayar, Mongolia
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Gregorz Surdy, Poland
Change through Information Campaigns Listening Guide
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File Type: pdf
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